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美的集團(tuán)股份有限公司 2015 年年度報告 1 美的集團(tuán)股份有限公司 2015 年度報告 二○一六年三月二十六日 美的集團(tuán)股份有限公司 2015 年年度報告 2 致股東 2015新常態(tài)經(jīng)濟(jì)環(huán)境之下，對于家電業(yè)而言，整體市場的蕭條加劇了行業(yè)競爭，同時也 在不斷推動著行業(yè)轉(zhuǎn)型。面對市場的動蕩與巨大壓力，