Web Analytics 2.0
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the ...
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
Avinash Kaushik是備受贊譽的Web分析博客Occam’s Razor(www.kaushik.net／avinash)的版主。他是一位獨立顧問，目前是Google的分析宣傳師。這之前他曾經(jīng)是Intuit公司的網(wǎng)絡(luò)研究與分析主管，負責(zé)管理分析平臺上的業(yè)務(wù)、技術(shù)和策略元素，該分析平臺為Intuit的70多個Web站點提供支持。Avinash Kaushik經(jīng)常在Emetrics峰會上發(fā)言。媒體談及他時經(jīng)常在其名字上冠以Web度量專家的稱號。
鄭海平(Dave Zheng)：
微博：t.sina.com.cn/davezheng
博客：www.wachina.net
從2006年開始從事網(wǎng)站分析工作，并于2007年赴美工作，曾任美[~Newegg.tom網(wǎng)站分析負責(zé)人。
鄧天卓(Gene DENG...
Avinash Kaushik是備受贊譽的Web分析博客Occam’s Razor(www.kaushik.net／avinash)的版主。他是一位獨立顧問，目前是Google的分析宣傳師。這之前他曾經(jīng)是Intuit公司的網(wǎng)絡(luò)研究與分析主管，負責(zé)管理分析平臺上的業(yè)務(wù)、技術(shù)和策略元素，該分析平臺為Intuit的70多個Web站點提供支持。Avinash Kaushik經(jīng)常在Emetrics峰會上發(fā)言。媒體談及他時經(jīng)常在其名字上冠以Web度量專家的稱號。
鄭海平(Dave Zheng)：
微博：t.sina.com.cn/davezheng
博客：www.wachina.net
從2006年開始從事網(wǎng)站分析工作，并于2007年赴美工作，曾任美[~Newegg.tom網(wǎng)站分析負責(zé)人。
鄧天卓(Gene DENG)
微博：t.sina.com.cn/genedeng
曾任美國Newegg.com商業(yè)分析師，網(wǎng)站管理部(WM)數(shù)據(jù)運營產(chǎn)品經(jīng)理。TR人。