Lean Analytics :
If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress t...
If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisers. Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup's single most important metric, and how to iterate until you get it right. While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.
阿利斯泰爾
企業(yè)家、作家、演講家，用戶體驗(yàn)管理先鋒公司Coradiant聯(lián)合創(chuàng)始人。曾花大量時(shí)間研究各種規(guī)模的組織如何使用數(shù)據(jù)做出優(yōu)良決策、加速創(chuàng)業(yè)過(guò)程。他職業(yè)生涯的大部分時(shí)間都是技術(shù)公司的產(chǎn)品經(jīng)理，是O'Reilly Strata、TechWeb Cloud Connect、Interop企業(yè)云計(jì)算峰會(huì)、International Startup Festival（國(guó)際創(chuàng)業(yè)節(jié)）等5個(gè)國(guó)際知名技術(shù)大會(huì)的主要發(fā)起人。
本杰明
目前擔(dān)任廣受歡迎的二手貨買賣應(yīng)用VarageSale（http://varagesale.com）產(chǎn)品管理副總，主要負(fù)責(zé)Web和移動(dòng)平臺(tái)的產(chǎn)品開(kāi)發(fā)。他是Standout Jobs和Year One Labs公司聯(lián)合創(chuàng)始人，曾積極指導(dǎo)眾多創(chuàng)業(yè)公司和其他加速器項(xiàng)目。他創(chuàng)辦了以精益創(chuàng)業(yè)、產(chǎn)品管理、創(chuàng)業(yè)公司和企業(yè)家精神為主題的博客Inst...
阿利斯泰爾
企業(yè)家、作家、演講家，用戶體驗(yàn)管理先鋒公司Coradiant聯(lián)合創(chuàng)始人。曾花大量時(shí)間研究各種規(guī)模的組織如何使用數(shù)據(jù)做出優(yōu)良決策、加速創(chuàng)業(yè)過(guò)程。他職業(yè)生涯的大部分時(shí)間都是技術(shù)公司的產(chǎn)品經(jīng)理，是O'Reilly Strata、TechWeb Cloud Connect、Interop企業(yè)云計(jì)算峰會(huì)、International Startup Festival（國(guó)際創(chuàng)業(yè)節(jié)）等5個(gè)國(guó)際知名技術(shù)大會(huì)的主要發(fā)起人。
本杰明
目前擔(dān)任廣受歡迎的二手貨買賣應(yīng)用VarageSale（http://varagesale.com）產(chǎn)品管理副總，主要負(fù)責(zé)Web和移動(dòng)平臺(tái)的產(chǎn)品開(kāi)發(fā)。他是Standout Jobs和Year One Labs公司聯(lián)合創(chuàng)始人，曾積極指導(dǎo)眾多創(chuàng)業(yè)公司和其他加速器項(xiàng)目。他創(chuàng)辦了以精益創(chuàng)業(yè)、產(chǎn)品管理、創(chuàng)業(yè)公司和企業(yè)家精神為主題的博客Instigator Blog（http://www.instigatorblog.com），并定期在創(chuàng)業(yè)會(huì)議上演講。他也是天使投資人、連續(xù)創(chuàng)業(yè)者，具有15年以上的互聯(lián)網(wǎng)產(chǎn)品運(yùn)營(yíng)經(jīng)驗(yàn)。